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Example dashboard

Lumen Pay

Static rendering of the dashboard layout we deliver on AI Search Growth retainers. Every figure is sample data; the calculations behind them are real.

Sample dataFictional company, fictional competitors, hand-authored probes. This page shows the output format of a real engagement — not the results of one.

AI Search Visibility

Lumen PaySample data
Mention rate
35.0%
14 of 40 queries · +17.5pp vs baseline
Citation rate
22.5%
Your pages used as a source · +17.5pp vs baseline
Avg. position
4.2
When named in a ranked answer
Share of visibility
10.0%
Of all vendor mentions across 6 tracked brands

Six-month trend

Sample data
0%13%25%38%50%040506070809
Mention rateCitation rate
33/ 100
Composite score

Weights are published: 40% mention rate, 35% citation rate, 15% position, 10% share. Never reported without its components.

By answer engine

Sample data
ChatGPTMentions41.7%5/12Citations25.0%Avg. position5.0
GeminiMentions30.0%3/10Citations20.0%Avg. position4.7
PerplexityMentions50.0%5/10Citations30.0%Avg. position3.0
Google AIMentions12.5%1/8Citations12.5%Avg. position—

Reported per engine rather than averaged. An average across engines hides the disagreement that matters — here, one engine names Lumen Pay half the time and another almost never.

Share of AI visibility

40 queries · 4 enginesSample data
Lumen Pay10.0%pos 4.2
Northgate Pay27.1%pos 1.2
Payflow22.9%pos 2.3
Veritas Pay20.0%pos 2.6
Kestrel Financial10.7%pos 3.3
Obsidian Payments9.3%pos 3.5

Share of every vendor mention across the probe set. Competitor names are fictional.

Query tracking

3 repeats per querySample data
QueryEngineNamedPos.CitedCompetitors
Best payment platform for SaaS companiesChatGPTYes4own pageNorthgate Pay, Payflow, Veritas Pay +1
Best payment platform for marketplacesChatGPTNo——Northgate Pay, Veritas Pay, Payflow +1
Northgate Pay alternativesChatGPTYes3own pageNorthgate Pay, Payflow, Veritas Pay
Payment platform for startupsChatGPTNo——Northgate Pay, Payflow, Kestrel Financial +1
How much does payment orchestration cost?ChatGPTYes——Northgate Pay, Veritas Pay
Best payment orchestration platformChatGPTNo——Northgate Pay, Veritas Pay, Obsidian Payments +1
Payflow vs Veritas PayChatGPTNo——Payflow, Veritas Pay
Who provides payment orchestration?ChatGPTYes8—Northgate Pay, Veritas Pay, Payflow +2
Best payment platform in AustraliaChatGPTNo——Northgate Pay, Kestrel Financial, Payflow
Enterprise payment platformChatGPTNo——Northgate Pay, Veritas Pay, Obsidian Payments

Every row stores the model version, geography and timestamp. Generative answers are non-deterministic, so each row aggregates three repeated probes rather than a single lucky or unlucky answer.

Citation sources

Sample data
northgatepay.example20cites
lumenpay.example9cites
payflow.example6cites
reddit.com6cites
g2.example6cites
fintechreview.example6cites
veritaspay.example2cites

This is the list that makes authority work targeted instead of generic: these are the domains worth appearing on, because they are the ones the engines already trust in this category.

What the system watched this month

Sample data
AI queries probed
120
40 queries x 3 repeats x 4 engines
Pages crawled
412
full site, weekly
Competitor movements
7
new pages, new citations
New relevant queries found
5
added to the tracked set
Community threads reviewed
31
discovery only
New brand mentions
12
4 on cited domains
Query coverage: 30.8% (8 of 26 commercially relevant queries)

Recommendation engine

impact x confidence / effortSample data
  1. 01

    Fix Organization schema and align entity data across external profiles

    Your Organization markup omits sameAs, founders and a canonical description, and three external profiles describe the company differently. Inconsistent entity data makes it harder for a model to resolve you as one company.

    seoimpact higheffort lowconfidence highEngineering
    7days 0-30
  2. 02

    Make pricing information crawlable and specific

    Pricing sits behind a form. Every pricing query in the probe set was answered using third-party estimates, which were wrong. Publishing a real pricing explainer replaces a guess with your own words.

    contentimpact higheffort lowconfidence highProduct marketing
    7days 0-30
  3. 03

    Instrument AI referral traffic and connect it to pipeline

    Visibility that cannot be traced to sessions and leads will not survive a budget review. Instrumentation must precede the growth claims.

    growthimpact higheffort lowconfidence highGrowth + engineering
    7days 0-30
  4. 04

    Publish a genuine comparison hub for the three queries you lose most

    Answer engines pull shortlists from pages that compare options explicitly. You have no page that names an alternative, so there is nothing to quote when a buyer asks for a shortlist.

    contentimpact criticaleffort mediumconfidence highContent lead + product marketing
    5.56days 0-30
  5. 05

    Add internal links from the blog into the six pages that can win answers

    Your highest-intent pages sit four clicks deep with almost no internal links. Depth suppresses both crawling and perceived importance.

    seoimpact mediumeffort lowconfidence highContent lead
    4days 0-30

The priority score is published, not proprietary: impact x confidence, divided by effort. A client who disagrees with the ordering can argue with the inputs, which is the point.

Visibility to revenue

Month over monthSample data
  1. AI answers naming you14of 40 queries
  2. AI answers citing your site9of 40 queries
  3. AI referral sessions486sessions / month
  4. Organic sessions8,420sessions / month
  5. Qualified leads37leads / month
  6. Pipeline created148,000USD / month

Nobody buys “you appear 12% more often in AI answers”. The chain has to end in pipeline, and the parts of it that are estimates rather than measurements are labelled as estimates in the real report.

Sample data. Everything shown here is built on a fictional company and fabricated probes. It shows the format of the deliverable, not a client result. The metric calculations behind it are real; the inputs are invented.

Next step

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