Insights
Working notes, not thought leadership.
What we have actually learned building this, including the parts where the honest answer is that nobody outside the AI providers knows. Published sparingly and only when there is something specific to say.
- Measurement2 September 2026 · 6 min
Being mentioned and being cited are different problems
Two outcomes that get reported as one number, with different causes and opposite fixes. Separating them is the first useful thing an AI visibility measurement can do.
Read - Technical19 August 2026 · 7 min
Your comparison pages might be invisible to the crawlers that matter
The most common serious defect we expect to find is not a content problem. It is a page that renders perfectly in a browser and returns an empty container to everything else.
Read - Measurement30 July 2026 · 8 min
Measuring AI visibility without fooling yourself
Non-determinism, tiny denominators and moving query sets make it trivially easy to produce numbers that feel rigorous and mean nothing. Six rules we hold ourselves to.
Read
See where you stand in AI search.
An AI Search Audit tells you how often AI systems name your company, who they name instead, and what is causing the gap. Every figure comes with the method behind it.